Baskin-Robbins

Art direction and content creation for Baskin-Robbins International Flavor of the Month program.

Art Direction — Design

The Baskin-Robbins Flavor of the Month program introduces a fresh, limited-release flavor each month. With the goal of demonstrating the brand’s commitment to flavor innovation, I helped lead creative concepting, art direction and design efforts to create a suite of assets for 37 unique flavors and promotional releases.

Each flavor provided unique opportunities to tell its story by drawing on interesting flavor profiles, innovative ingredient pairings and nostalgic inspiration—always with the goal of creating a delightful surprise with each new flavor.

The creative asset package for each flavor included photo, video and animated social media content; in-store signage, and isolated product photography for use on digital menu boards.

Process Summary

Creative Concepting and Art Direction

I helped lead creative concepting for the project with strategic direction from the client. I established the visual theme and direction for each individual flavor by creating inspiration moodboards and storyboard treatments for studio photography styling and direction.

Retouching, Design and Asset Creation

I worked with retouchers to ready photography assets for production and created design layouts for in-store signage, digital banners and social media artwork.

Credits

Client — Baskin-Robbins
Role — Art Direction, Design
Agency — Smith Bros. Agency
Food Styling — Mary Brush, Quelcy Kogel, Brian Preston-Campbell
Photography — Michael Ray Photography, Foothold Studios
Retouching — Dave Bernhardt, Tom Karcher
Content Production — Foothold Studios

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