I am an Art Director and Digital Designer specializing in user experience, web, and brand identity for consumer products, technology, healthcare and higher education.
I believe that design amplifies understanding. It’s the medium and the message. To design is to create context. Good design appeals to emotion, invokes connection and validates identity. The best design does all of this with as little friction as possible.
As a designer, my goal is to empower users, customers and brands by removing that friction—to create the right solution, for the right place, at the right time.
I approach each project with a pragmatic disposition. I seek to articulate the implicit and uncover potential in the unspoken. I create high-fidelity visual executions to communicate meaning, orient narrative and engage trusted heuristics.
Background
I hold 13 years of professional experience working with brands of all sizes. My experience has provided me opportunities to work on a variety of projects where I have contributed to and lead design-focused efforts in:
— Website & Mobile App Design
— Digital Prototyping
— User Experience
— Information Architecture
— Project Discovery
— Logo Design & Brand Identity
— Visual Systems
— Directorial Content Photography
— Editorial, Print & Outdoor
— Packaging & Label Design
Brand Experience
— Boom Supersonic
— Seattle Kraken
— HealthTap
— Magee-Womens Research Institute
— University of Pittsburgh Medical Center (UPMC)
— Baskin-Robbins
— Eggland’s Best
— GNC
— Mezzetta
— Jack’s Pizza
— Premier Protein
— Primanti Bros.
— Pittsburgh Technical College
— The J.M. Smucker Company
— Sahale Snacks
— TrūRoots
— DiBella’s Subs
— MSA – The Safety Company
— PPG Paints
— Tandem Life
— Nutraceutical
— University of Pittsburgh Innovation Institute
— Grove City College
— The College of William & Mary
— BOSS Controls
— WATT Fuel Cell
Agency Experience
Art Director
Perch Partners
2020 – Present
Digital Art Director
Smith Bros. Agency
2016 – 2020
Art Director
C-leveled
2014 – 2016
Designer
Fitting Group
2011 – 2014
Designer
Garrett Creative
2009 – 2011
